He helpS brands blow their competitors out of the water.
Daniel Gordon is in fact blowing his own competitors out of the water by investing smartly in his own personal brand.
A copywriter by trade, Daniel is a savvy business owner himself who understands the value of personal branding and creating long term revenue generating relationships with his clients.
Over the years I have worked with Daniel on his visual identity and website. This month Daniel came to me looking to create a sales brochure targeted to executives of successful businesses in industries that especially demand content generation and SEO. He is positioning himself as a marketing strategist who generates value and revenue for companies via content strategy and copywriting for email marketing, blog posts, SEO, social media, and marketing/sales collateral.
After working with Daniel on discovery we identified his sweet spot as a successful small to medium independent business owner who was a great delegator and who lacked in-house resources to flesh out a strong marketing program.
For this executive audience, I designed a brochure that focused on Daniel's compelling messaging through bold, full spread typography oriented spreads. I paired these spreads with aspirational, big picture imagery that invoke adventure, majesty, growth, and great heights.
I produced the full spreads as a digital brochure and printed a square version for a cute, pocket-sized memento that Daniel could give to potential clients at casual coffee meetings where a big brochure would be too cumbersome for most.