Roopa Bhopale

Pocket-Sized Marketing Power

Roopa Bhopale
Pocket-Sized Marketing Power

He helpS brands blow their competitors out of the water.

Daniel Gordon is in fact blowing his own competitors out of the water by investing smartly in his own personal brand.

A copywriter by trade, Daniel is a savvy business owner himself who understands the value of personal branding and creating long term revenue generating relationships with his clients.

Over the years I have worked with Daniel on his visual identity and website. This month Daniel came to me looking to create a sales brochure targeted to executives of successful businesses in industries that especially demand content generation and SEO. He is positioning himself as a marketing strategist who generates value and revenue for companies via content strategy and copywriting for email marketing, blog posts, SEO, social media, and marketing/sales collateral. 

After working with Daniel on discovery we identified his sweet spot as a successful small to medium independent business owner who was a great delegator and who lacked in-house resources to flesh out a strong marketing program.

For this executive audience, I designed a brochure that focused on Daniel's compelling messaging through bold, full spread typography oriented spreads. I paired these spreads with aspirational, big picture imagery that invoke adventure, majesty, growth, and great heights.

I produced the full spreads as a digital brochure and printed a square version for a cute, pocket-sized memento that Daniel could give to potential clients at casual coffee meetings where a big brochure would be too cumbersome for most.