NEED A BRAND AND A WEBSITE BUILT WITHIN 3 WEEKS? COME TO ME - BECAUSE I JUST DID THAT.
Post Acute Recovery (PAR) is a transformative, innovative behavioral healthcare network dedicated to a unique mission – helping individuals in recovery maintain their life in the real world as they rebuild healthy, self-directed lives.
About PAR: The PAR cofounders recognized that something is missing in the existing continuum of care – an established network to manage addiction recovery for individuals striving to function and succeed in the real world. The PAR team made it their mission to improve the experiences of all those touched by the behavioral healthcare system - from patients to clinicians to healthcare providers. They provide a supportive network to enable behavioral healthcare clinicians to do what they do best – provide dedicated care for individuals in recovery. The PAR Outpatient Network facilitates high standards of care, full support for providers and benefits for industry partners.
In collaboration with SCG Creative and co-designer Leo Lemos I worked hand-in-hand with the PAR team to collaborate and build up a brand that reflected their innovative voice within the healthcare industry.
As an innovative company in a very traditional, risk-averse setting, PAR needed to be positioned visually to stand apart from its competitors. At this stage, the PAR team needed their brand to appeal to healthcare provider executives for building strategic relationships as well as for clinicians and practitioners to find members for the network.
Needing to appeal to investors, executives, and clinicians at the same time, the creative strategy focused on strong messaging, clarity in tone, and a feeling of transformation and change.
After a three week sprint, we delivered a logo design, visual identity, tagline, messaging, website, social media platforms, business cards and stationary.
Check out postacuterecovery.com to view the full website design.