Dramatists Guild

Dramatists Guild

Your pen. Our Sword.

The Dramatists Guild is a 1000+ member organization that serves to educate, celebrate, and advocate for its community of playwrights, composers, and librettists.

DG didn't need a website – they needed to create a digital epicenter for members to be able to come together in solidarity, hone their craft, and find the right tools to protect themselves in the business of theatre.

In collaboration with SCG Creative and Alignkraft, I worked with Creative Director Aruna Naimji and Art Director Leo Lemos to build a new website experience for the Dramatists Guild of America. A revamp of the content, user experience, and user interface of this 100+ page website. We started the process of through an extensive branding and marketing audit with member, employee, and leadership surveys. We analyzed the pain points that came to surface from these surveys, and created content and design to create solutions through the new website. 

 

Initial Design Evolution

Final Homepage Design

Final Interior Pages